Rolando Miguel Soberón —
Visual Designer
Rolando Miguel Soberón is a Visual Designer who worked at Boom Sports for the NBA Pick n’ Roll mobile game presented by NBC Sports Predictor and Power Bets. An app that rewards you money prizes if you correctly predicts the final scores, outcomes and players stats from the games. He joined the team to help conceptualized the overall visual direction, all supporting assets, designed the branding, native app UI, and UX in collaboration with their Product team.
With over ten years of experience, he has been fortunate enough to work with a large variety of clients and agencies. He often collaborates with other designers and creatives on meaningful projects.
He creates minimalistic, clean, and modern-looking branding projects, visual design and digital products. His work focuses on making innovative, functional and beautiful products. They fit people's needs and keep the company's goals in mind.
He values design that has a positive impact on people's lives, society, surroundings and the environment. He believes designers are becoming architects of human behavior.
His ultimate goal as a designer is to help people and make their lives easier through technology and design.
You can pronounce his name as //Rolando//. In English, it would be Roland.
Now that you know so much about him, why not send him a short message about your project to start working on it together → rolando@rmsbrn.com ✌🏼
Expertise
Over the last decade+, I’ve designed brands, websites,
mobile app, print things,
and many other projects.
Branding & Identity
A brand is so much more than a logo—design is a powerful tool to communicate who you are, what you do, and how that should make your audience feel. Together we will build out your toolkit by exploring things like color, shape, typography, illustration, iconography, photography—and of course, the logo—to create a cohesive system that works across many applications. It’s this system-thinking where many brands fall short. Together, we’ll nail it.
Digital Products: Responsive Web & UI
Websites and apps are more than skin deep. I will help you think through usability, accessibility, and experience challenges as we find the best way to feature your digital experience across a variety of devices and screens.
Marketing Collateral
Social media, email, one-pagers, presentations, direct mail, business cards, swag, events, posters, magazines, even a branded DJ booth!—I’ll help you harness your brand and infuse it into touchpoints across web, print, and the physical world.
Design Strategy
Not sure where to start? I offer design consultation and facilitation to help you strategist and plan your approach.
Just get in touch.
Education
Graphic & Web Design/Development
Boston University / Center of Digital Image Arts / Waltham, MA
Technical Diploma
User Experience Design
American Career Institute / Braintree, MA
Advance Certification
Communications & Graphic Design
The Inter American University of Puerto Rico / San Juan, PR USA
Bachelor Degree in Marketing & Communications
Experience
Freelance Visual Designer / 2018-present / Boston + remote
Graphic & Production Designer / The Rashi School / 2019 / Dedham, MA
Production & Web Designer / Benchmark Senior Living / 2019 / Waltham, MA
Graphic & Production Design Specialist / Thermo Fisher Scientific / 2017-2018 / Waltham, MA
Freelance Graphic & Production Designer / Alere, Inc. / 2017 / Waltham, MA
Freelance Graphic Designer / The Foundation Room / 2015-2017 / remote