Greystone Bassuk Web Design

Client: Greystone Bassuk for Cardwell Beach

Project Type: Website

The challenge: The goal was to work in a new website that ensure Greystone Bassuk clients success by providing solutions that exceed expectations. The website requires creativity to shatter conventional thinking and the tenacity to overcome unexpected obstacles with the project.

Dry real estate reports are not the place for juicy photography or stunning visuals. This was a fun opportunity to find a way to make a visually appealing site with very little visual content.  I needed to find a way to make that dry content compelling using the most basic design elements of color, typography and layout. 

Concepting

I started by designing out with the guide of Greystone Bassuk brand aesthetics. We ended up moving forward with a simple website mock with the site elements like the navigation, hero image, body of content and footer.

Wireframing

Has the content for the website started to expand with new information, images and copy I began to design a wireframe for the different sections. The wireframe was to show how the elements were going to appear in a scroll down page with different blocks of information.

Tools: Adobe Illustrator

Greystone Bassuk Website Wireframes

Design

We worked in a series of sprints, constantly iterating, to get a design prototype ready for user testing. After testing we continued to tweak as we approached the finish line to launch.

Tools: Adobe Photoshop