Alere

Alere™

I was contracted has a Freelance Graphic and Production Designer by Alere™ in 2017 to help the in-house agency to re-imaging the Knowing Now Matters™ campaign for Abbott Laboratories. For a period of 6 months I worked with their creative and marketing team on the new design and development of Alere Global Marketing for Abbott Laboratories, Alere™ i rapid diagnostic device program and new brand guidelines for Knowing Now Matters campaign. In addition also creating visual assets, new stock imagery, brochures, presentation folders, sale sheets, web banners and 3D visualizations.

Roles:

Art Direction, Brand Strategy, Collateral Design, Graphic Design, Production Design

Tools:

Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom

Alere™ Knowing now matters™ collaterals

I worked along with the in-house Marketing & Communications with the direction of Patricia Hardy to help create a visual style concept, worked on branding, production, designing PDF, editing presentations, banners concepts, and curating photos.

Alere provides a series of designer guidelines to give creatives the necessary guidance to produce properly branded materials.

Alere Branded Guidelines

I was contract has a freelance designer to create a series of printed collaterals, mock-ups and high resolutions PDFs that elevated the Alere™ i brand to the next level – an industry-leading dedicated medical instrument. The style is clean with a modern edge based on Alere™ brand guidelines that gives it character and accuracy, something that resonates with the product itself.

I designed Alere™ i informative high resolution interactive and printed PDF for the brand by using stock photography paired with a bright and modern color palette and typeface to create a signature for the brand, giving them unique recognition and familiarity in a crowded bio-technology marketplace.