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Nirvana Insurance
Nirvana Insurance is making businesses safer and smarter
Nirvana is transforming the $300B+ commercial insurance industry, starting with transportation. They believe in insurance that truly works for fleets has been long overdue, and they’re building it from the ground up!
Together, they realized that while the operations that power our economy are getting connected (expected to reach 50 billion connected devices by 2030), they are still extremely underserved by the insurance that protects them. Nirvana Insurances believe insurance should not only be tailored and hassle-free, but should also proactively help companies become safer.
Client: Nirvana Insurance
Project type: Digital Marketing Campaign (Social media, interactive PDFs and website components)
Tools: Adobe Photoshop, Adobe Illustrator and Figma
The challenge: In the fall of 2021, I was hired for a freelance digital marketing designer contract with Nirvana Insurance to concept and design a social media campaign and different direct marketing assets to improve their presence and product. This was my first taste of designing for social media , and an rewarding experience I have ever encountered in my professional life.
The process: The social media assets for Facebook and Instagram post needed to be done fast, but the Nirvana Insurance management team were some of the kindest people I have ever had the pleasure to work with. And they desperately needed a designer. I dove headfirst into a combination role of strategic partner and production lead, all the while learning how their insurance for commercial fleets works.
The result: 3 billion miles — used to build their predictive models, $1,600 estimated savings per truck with Nirvana and <10 min to get indication. Also a new website inspired on my angular design concepts ✌🏼💪🏼
Facebook & Instagram Ads Campaign
With the use of a social media campaign in Facebook, Nirvana Insurance can reach one of the biggest social network audiences. With the design of the posts, the build and optimization of the Facebook Ads campaign with a laser focus on ROI based on your unique Nirvana Insurance business goals and objectives.
Instagram is a unique platform where Nirvana Insurance can promote content as well as sell their products or services. Advertising on Instagram open new opportunities for the insurance company through awareness, consideration, and conversion-focused campaigns to:
Reveal the potential of influencer marketing by telling about your product or company to a bigger audience
Reach your target audience with custom targeting options
Enhance brand awareness with Ads in Explore, Collection, and Carousel ads
Increase conversion rate and boost presence
Drive website traffic and skyrocket engagement
Nirvana Insurance Value Prop One Pager
What is Nirvana? Fleet insurance that works for you is long overdue, and we’re here to provide that. We use your driving data to revolutionize transportation insurance from the ground up–helping you make your fleet safer, reduce operating costs and eliminate the headaches of insurance. Nirvana is powered by a team of proven experts in the insurance, ELD/telematics and technology fields who have scaled multi-billion dollar companies such as Samsara, RLI, Root, Rubrik and more.
Tools: Adobe InDesign