HIREZ_RazorHouse-5.jpg

The Razor House

 

04/18


The Razor House

 

 
 

THIS 'ONE OF A KIND' ARCHITECTURAL MASTERPIECE, 5 years in the making, is a unique trophy property designed by Wallace E. Cunningham, one of Architectural Digest's Top 100 Designers. Set behind gates, and constructed from white polished concrete and floor-to-ceiling glass, this magnum opus suspends the boundaries of ordinary living and commands amazing uninterrupted views of the ocean, open sky and natural landscape. Resting high above Torrey Pines State Reserve, this 11,000 square foot piece de resistance showcases 4 bedrooms and 6 baths, a 2-level guest house with the same commanding views, a 6+ car subterranean garage and private access to Black's Beach. Impeccable design, unparalleled quality and paramount location make this property a true piece of art.

As part of a portfolio piece I designed the logo, digital web banners, landing page and a brochure featuring spread of vivid images from the beach side property. The “Razor House” in La Jolla, California, that was inspired by Tony Stark’s Razor Point mansion in the “Iron Man” film series, has found a taker for $20.8 million, according to the brokerage handling the listing.

Project: Graphic Design, Branding, Logo Design, Print Design, Web Design, Digital Design


 

Viewbook

The Razor House was named after Razor Point- fitting for a property that pays homage to a cinematic landscape where cliffs meet the infinity of the ocean. White concrete, stainless steel and glass rise in a cantilevered design, offering some of the most hypnotic panoramas of the Pacific. Nature passes through the house via floor to ceiling walls of glass. A detached guesthouse and stunning outdoor terraces, including a rooftop entertaining space.

Tools: Adobe Illustrator, Photoshop

 
 

Cover of the brochure

 

Center spread

 

Back pages spread

 

Brochure cover on a tablet screen

 

 
 

The Logo

The Razor House logo was inspired from the architecture, modern angles and the natural light shining on the property. The white concrete, stainless steel and glass rise in a cantilevered design, offering some of the most hypnotic panoramas of the Pacific is represented on the wordmark and lines.

Tools: Adobe Illustrator, Photoshop

 
 

Main logo wordmark

 
 
 

Gallery page on a mobile screen from The Razor House website

 

 
 

Digital Ads & Banners

A collection of different digital assets, ads and banners with Call-to-Actions bottoms linked to The Razor House landing page for more information about the property.

Tools: Figma, Photoshop

 
 

Banner ad for the Razor House with CTA

 

Square digital ad for the Razor House with CTA

 

Monitor screen showing landing page for The Razor House

 

One page scroll landing page for the Razor House

 

A nighttime view of the entrance to The Razor House