Urbano - La Música App

Urbano -
La Música App

Visual Identity & User Interface for the king of music service tailor-made for Hispanos and/or Latinos (I do not like the “x” at the end of my heritage background) from a parallel universe. Was created from the big 3 movements in the Latin Urban pop music: Reggaetón, Bachata and Regional Mexicana without genomic life form. The service became an answer from the question about the meaning of life after then the answer 69 was forgotten.

Roles:

Branding, UI/UX, Interaction Design

Tools:

Adobe Photoshop, Adobe XD

Introduction - Introducción

The main goal for this project is to design a mobile music application targeted to the Latino Urbanos pop music audience with the name: Urbano.

Urbano specialize in the important artists dominating the Latin Urban music spectrum with the hottest tracks featured. The music app want to showcase the best music from the artists on multiple social media platforms to increase playtime and encourage listeners to enjoy the hottest tracks.

In order to accomplish goals in product design and development I decided to research what was young Hispanos are listening to and what are the artist that more influence the music scene. The case study helps me improve in research and analysis skills.

The Challenge - El Reto

El diseño de una aplicación mobíll dedicada a la musica urbana para el público hispano y completamente en español.

Make the design of a streaming music app. Considering that the app is for the Hispanic and Latino user. The navigation will be simple, flow of information and through playlists. Develop functionality that you can choose favorite songs and ready to be share to multiple social media platforms. Make a paid ultra version of the music app with enhance features and attractive to the user.