12/18
The Rashi School
Open House Program
The Rashi School is a K-8 Reform Jewish Independent School in Dedham, Massachusetts, offering a Jewish and secular education. Rashi was founded in 1986 and currently enrolls more than 300 students in grades K-8. In 2010, The Rashi School opened the doors to its permanent home at a wooded site on the banks of the Charles River, within the NewBridge on the Charles Campus for Hebrew SeniorLife. A consequent relationship with the elderly there has been formed. The school is an integral part of a multigenerational campus shared with Hebrew SeniorLife NewBridge on the Charles community. They have monthly bonding activities for students at the school with the residents. Wikipedia
The Challenge: Growing by redefining the mission
Elementary schools generally attract families with parents who attended a similar school. Private school parents tend to send their kids to private schools, and likewise for religious and public schools. The Rashi School, a reform Jewish day school founded 34 years ago, has a relatively small number of alumni parents, nowhere near enough to fill their classrooms. Where would students come from?
The audience research led to the realization that the attraction of Rashi was in getting parents to consider the value of a values-based education. The Rashi School offers a unique alternative to public schools, with a curriculum of inter-related courses, differentiated instruction focused students’ varied learning strengths, and ethical values at the center of everything. Case study for The Rashi School-Open House from The Fenway Group
During the months between August and November 2019 I was hired by The Rashi School to work with the limited communications team (only one person in charge) to redesign the advertising campaign for their Open House program for new students and their families. The work was hard because I was working only part-time with limited budget to conceptualize different types of printed material such as a brochure, flyers, posters, white paper, financial aid info, web banners and classified ads. It was a great experience and very rewarding.
The Process:
I was tasked with designing the branding of a brochure school overview and flyer mail-in invitations for Rashi School Open House Program, taking place on Sunday November 14 2019 during the day. For this I developed an rich color palette based on the brand colors of the school and the inspiration of works from main Jewish graphic designers.
The Rashi School have is own professional photographers and there was files made on Adobe Illustrator and InDesign so it was just editing some of the elements and updating the information for the 2020 school year.
Open House Brochure
This 12-page brochure was part of the Open House program detailing different aspect and features of the school mission, values, Jewish faith, learning programs and overviews.
Tools: Adobe InDesign, Photoshop
The Rashi School Open House Program Brochure
Back cover
Open House Promotional Materials
I designed and templated using Adobe Illustrator printed flyers and web banners highlighting Rashi’s joyful approach to their November Open House Program and their elementary school education.
Tools: Adobe Illustrator, InDesign
Welcome to Yachad
Yachad means “Together”. Through Yachad, Rashi’s parent/teacher organization, the parents come together to fulfill our mission to enhance the school curriculum and support our community of children, families, teachers, staff, and school. To introduce new families with young children to Rashi, I worked with the client to create and design a new infographic 8.5 x 11 flyer and 24 x 36 poster that shows the meaning and the different activities from the Yachad. The upper and lower corners framing the information was inspired on the landscape of Israel
and school colors.
Because of the tight budget and fast pace work, the iconography was outsourced from The Noun Project annual personal membership. The inspiration on the badge logo comes from the school community, Jewish culture, the meaning of Yachad, and the school brand colors.
Tools: Adobe Illustrator; Photoshop
The Rashi School Yachad logo mark