Alfa-Bank Mobile Banking App

Alfa-Bank is a large Russian private commercial bank. According to the RBK and Forbes ratings by the end of 2018, it is the seventh largest Russian bank in the volume of assets.

Wealth protection and privacy using the bank credit cards products and services: Sky Pass Membership. I did a personal portfolio project to revamp the brand of Alfa-Bank, made it more appealing and simplify the communication between customers and the platform — I developed a full set of tools, design system, wireframes, user needs, credit cards templates, promotional materials and interactions.

Role: Brand Design, Visual Design, UI Design and UX Research

Alfa-Bank Redesign Concept:
User needs, Personas and Wireframes

Alfa-Bank is particularly active in Russia and Ukraine, ranking among top 10 largest banks in terms of capital in both countries. My goal was to create simple and user friendly banking mobile app. I also wanted to study different types of UI screens best suited for the bank clients and visitors.

Alfa-Bank Mobile Banking App - UI Design

Alfa-Bank's customers actively use subscriptions to various services, enable automatic payments for mobile communications and subscribe to accounts with automatic payment. The task was to help users of the banking application keep track of their "automatic" expenses and manage them: take control and save money on what is often forgotten. Everything is under control now. Alfa-Bank will remind you of the upcoming debiting for the phone, subscription services, help to optimize expenses, cancel unnecessary subscription - inside the banking mobile application.

Usability Test

There was a invitation for Sky Pass and Alfa-Bank costumers to test the app, so the team can see if the interface was intuitive and easy for them. The task that the team gave them was basically doing transactions like deposits, payment for everyday expenses and to keep track for those services.

The result was a bold and easy to understand interface. The target audience (Russian and Ukrainian dark monies investors), yet attractive for the end user. Most importantly; the Product Manager for Alfa-Bank was very happy and proud. Vodka shots for everybody!

Alfa-Bank Branding Collaterals
Sky Pass Platinum

With the new Alfa-Bank mobile bank redesign and Sky Pass program, I wanted to introduce different kinds of branding collaterals like credit card design, landing pages, magazine ads and some glitchy promos showcasing their logo brand. Enjoy! Наслаждаться